Commerce built for every business model.
Launch digital commerce, manage end-to-end operations and expand across storefronts, channels, markets and customer segments from one unified AI commerce platform.
Regional Partner
Build SKARTIO in your market. Lead regional commerce growth.
The SKARTIO Regional Partner Program is for established organizations that want to develop Commerce Cloud business within a defined country or regional market. Build local demand, acquire customers, develop the ecosystem and work with SKARTIO to create a market-ready regional commerce operation.
Develop a defined marketBuild local GTM capabilityGrow a regional commerce ecosystem
A Regional Partner builds the market—not just individual deals.
This is a deeper market-development relationship than a conventional reseller model. Regional Partners help establish local demand, customer acquisition, ecosystem relationships and market operating capability while SKARTIO continues to own the product and core platform.
Designed for organizations with strong local presence and long-term market ambition.
Regional Partners are expected to combine business development, GTM execution, customer relationships and local ecosystem knowledge. The model is suited to established technology companies, cloud businesses, system integrators, digital commerce firms, consulting organizations and market operators.
Regional GTMCustomer AcquisitionLocal PartnershipsMarket IntegrationsCommerce GrowthEcosystem Development
Build sustained visibility, demand and business relationships within the assigned geography.
Develop customer, technology, logistics, payment and ecosystem relationships relevant to the market.
Run localized campaigns, events, sales activity and market-development initiatives.
Continuously surface customer needs, competition, regulations and market-fit requirements.
Build a regional business around the CommerceX solution portfolio.
The initial regional offer focuses on five core commerce models, with professional services and flexible cloud options extending the customer opportunity around the platform.
B2C Commerce
Digital commerce for consumer-facing brands, retailers and growing businesses.
- Consumer storefront and commerce operations
- Catalog, order and customer journeys
- Localized market activation
Build consumer commerce adoption within the regional market.
B2B Commerce
Account-based commerce for distributors, wholesalers, manufacturers and business buyers.
- Business accounts and buyer journeys
- Negotiated catalogs and commercial workflows
- Regional enterprise and distribution use cases
Expand SKARTIO into business-to-business commerce opportunities.
Hybrid Commerce
One commerce foundation for businesses operating retail and wholesale models together.
- B2C and B2B operating models
- Shared commerce capabilities
- Flexible market and channel expansion
Serve regional businesses with mixed retail and wholesale operations.
B2B2C Commerce
Partner-enabled consumer commerce for brands operating through business networks.
- Partner and dealer-led journeys
- Network-enabled customer acquisition
- Multi-party commerce operations
Enable brands to grow through local partner and distribution ecosystems.
Dropship Commerce
Supplier-enabled commerce for businesses expanding assortment without holding every item directly.
- Supplier-led catalog operations
- Distributed fulfilment journeys
- Regional supplier ecosystem opportunities
Create commerce opportunities around supplier and fulfilment networks.
Services & Cloud Extensions
Extend the regional business beyond subscriptions through implementation, operations, consulting and cloud deployment options.
- Implementation and configuration services
- VAS, BAU and consulting services
- Dedicated Cloud and Client Cloud opportunities
Build a broader regional business across platform, services and cloud.
Quick connect with our Partner Team.
Tell us the country or regional market you want to develop and the capability your organization brings. We will help assess regional fit and the appropriate engagement path.
Discuss target market and opportunity
Review regional capability and ecosystem strength
Explore partnership and market-launch path
A shared regional operating model with clear ownership.
SKARTIO protects product consistency and platform operations while the Regional Partner brings local market execution. Market-specific integrations and launch priorities are coordinated jointly based on regional needs.
SKARTIO Responsibilities
Own and operate the core product, platform and cloud technology foundation.
- Commerce platform and solution portfolio
- Product development, releases and roadmap
- Cloud platform engineering and region management
- Solution and infrastructure SRE
- L2/L3 platform support and technical enablement
- Platform upgrades, security and governance
Maintain a globally consistent, secure and continuously evolving Commerce Cloud foundation.
Regional Partner Responsibilities
Own the local market-development motion and customer-facing regional business execution.
- Regional GTM and demand generation
- Lead generation, sales and customer acquisition
- Local customer and ecosystem relationships
- Events, campaigns and market-development activity
- Local integration coordination and market intelligence
- Customer onboarding coordination and first-level engagement
Turn local market knowledge and relationships into sustainable regional growth.
A structured path from partnership to regional market launch.
The launch framework is designed to move from commercial alignment to regional readiness and initial market activation in a disciplined sequence.
01
Align PartnershipConfirm target geography, partnership scope, market objectives and operating responsibilities.
02
Assess MarketReview segments, competition, market requirements, priority use cases and ecosystem dependencies.
03
Prepare PlatformPlan the regional cloud setup, commercial packaging, demo environments and deployment readiness.
04
Prioritize IntegrationsIdentify payment, logistics, communication and other market integrations required for launch.
05
Enable GTMEnable regional sales teams, prepare positioning, campaigns, demos and the initial customer pipeline.
06
Launch MarketActivate campaigns, customer demos, onboarding and the first phase of regional commerce operations.
Target outcome: a market-ready regional Commerce Cloud operation in approximately 90 days.
The exact path depends on cloud readiness, local integration complexity, regulatory requirements and market-specific dependencies.
Build a long-term regional business around SKARTIO Commerce Cloud.
Regional Partners receive deeper participation than conventional resellers, with collaboration spanning GTM, platform enablement, market integrations and regional business development.
Build recognized market presence around SKARTIO within an approved geography.
Collaborate with SKARTIO on suitable regional customer and market opportunities.
Help identify and prioritize local ecosystem integrations required for regional adoption.
Bring structured market feedback and regional requirements into product and solution discussions.
What we expect from a Regional Partner.
The program is intended for partners ready to actively build a market. Regional success requires sustained local execution rather than dependence on centrally generated opportunities.
Maintain ongoing market-development, campaigns, events and customer-acquisition activity.
Develop opportunities, manage relationships and drive customer conversion in the assigned market.
Build relationships with payment, logistics, technology, consulting and service providers.
Provide continuous feedback on customer needs, competitors, pricing, regulation and market fit.
Regional Partner is a market-building role—not simply another reseller level.
The distinction should remain clear for customers and partners. Regional Partners participate in building a local market operation, while Business Aviators primarily participate in sales and customer acquisition through established SKARTIO programs.
Business Aviator
- Primarily customer and deal focused
- Uses established SKARTIO market operating model
- Sales and reseller-led participation
- Limited regional operating responsibility
Sell, acquire and grow customers.
Regional Partner
- Develops an entire country or regional market
- Participates in GTM and ecosystem development
- Supports local market integrations and readiness
- Carries defined regional growth responsibility
Establish, expand and grow the market.
How to join as a Regional Partner.
Regional partnerships begin with a market and capability assessment. We evaluate the organization, local presence, customer network, GTM strength, technology ecosystem and readiness to build a sustained regional business.
Build the next generation of digital commerce in your market.
Combine SKARTIO Commerce Cloud with your local market knowledge, relationships and execution capability to establish a sustainable regional commerce business.