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Commerce Cloud / Dropshipping Commerce
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SKARTIO Commerce Cloud
Sell more products without holding every item in your own inventory.
SKARTIO Dropshipping Commerce helps retailers, entrepreneurs, brands and distributors build a customer-facing store while approved suppliers fulfil selected orders directly to the customer. Manage supplier catalogues, stock, pricing, order routing, delivery updates, returns and margins from one connected commerce solution.
Lower inventory
investment Faster catalogue
expansion Supplier-direct fulfilment
Dropshipping Overview
Active Suppliers48↑ 12%
Products Live8.4K↑ 22%
Auto-Routed94%↑ 8%
Supplier-fulfilled revenue growth
Supplier catalogue sync
Automatic order routing
Margin & settlement
control
Solution at a glance
Operate the customer experience while suppliers handle selected fulfilment.
Dropshipping separates selling from stocking. Your business owns the storefront, customer relationship, pricing and service promise, while connected suppliers hold inventory and ship approved products directly to customers.
A simpler way to expand assortment without purchasing every product upfront.
Import or connect supplier products, choose what to sell, apply your pricing and margin rules, publish products to your storefront, route orders to the right supplier and track fulfilment through to delivery and returns.
Supplier CataloguesStock
SyncMargin RulesOrder RoutingShipment TrackingSupplier SettlementsReturnsPerformance Analytics
SourceConnect approved suppliers and select products
suitable for your customers.
SellPresent products under your own storefront, pricing
and customer experience.
RouteSend each order or order line to the right supplier
automatically.
ControlMonitor margins, fulfilment, returns, settlements
and supplier quality.
Low Inventory Commitment
Offer selected products without storing every item in your own warehouse.
- Supplier-owned inventory
- Reduced upfront stock investment
- Broader product assortment
- Lower risk from slow-moving products
Connected Supplier Data
Keep supplier products, availability and fulfilment information synchronized.
- Supplier catalogue import
- Stock and price updates
- Product approval and enrichment
- Availability and lead-time rules
Smart Order Routing
Automatically route orders to suppliers based on clear business rules.
- Supplier, region and stock-based routing
- Split orders across suppliers
- Fallback supplier rules
- Tracking and exception alerts
Margin & Supplier Control
Protect profitability while keeping supplier obligations transparent.
- Markup and margin rules
- Supplier cost and payout tracking
- Shipping and return cost visibility
- Supplier performance scorecards
How dropshipping works
Your store sells. The connected supplier fulfils. SKARTIO coordinates the journey.
Dropshipping is not simply “supplier to dealer to consumer.” The seller may be a retailer, brand, entrepreneur or dealer, but the defining feature is that the seller accepts the customer order without owning or physically holding the fulfilment inventory.
Supplier shares products
The supplier provides product data, cost, stock, dispatch location, lead time and fulfilment terms.
You select and publish
Your business chooses the products, enriches content, applies selling prices and publishes them under your storefront.
Customer places an order
The customer buys from your store and experiences your checkout, payment, communication and service promise.
SKARTIO routes fulfilment
The relevant order line is sent to the approved supplier, with stock, SLA and routing rules applied.
Supplier ships directly
The supplier packs and dispatches the product to the customer, while tracking updates flow back to your store.
You manage the relationship
Your business manages customer service, returns policy, margin, settlement and supplier performance.
Model clarification
Dropshipping is a fulfilment model—not a channel hierarchy.
“Supplier → Dealer → Consumer” can use dropshipping when the supplier ships the dealer’s customer order directly. But the same model also works for a retailer, D2C brand, marketplace operator or digital entrepreneur. The important point is who owns inventory and who physically fulfils the order.
Dropshipping capabilities
Manage products, suppliers, customers and fulfilment from one connected solution.
The solution aligns with SKARTIO Commerce Cloud while adding the supplier and routing controls required for supplier-direct fulfilment.
Merchandising
Build a sellable catalogue from one or many supplier product feeds.
- Supplier catalogues, products, variants and categories
- Product review, approval and enrichment
- Supplier cost, stock and lead-time synchronization
- Duplicate-product matching and preferred supplier rules
- Bundles combining owned and supplier-fulfilled products
Experience
Give customers one consistent shopping experience even when many suppliers fulfil behind the scenes.
- Responsive storefront and mobile-ready journeys
- Clear availability and delivery estimates
- Unified cart and checkout
- Branded order and shipment communication
- Headful and headless storefront flexibility
Sales
Sell supplier products with your own pricing, promotions and checkout rules.
- Markup, margin and price rounding rules
- Cross-sell and product bundles
- Coupons, promotions and shipping offers
- Payment gateway and COD options
- Order splitting by supplier or fulfilment source
Marketing
Promote profitable products and collections using supplier and customer insights.
- Supplier, category and product campaigns
- New-arrival and trending-product collections
- Email, SMS, WhatsApp and push communication
- Audience-specific offers and remarketing
- Campaign profitability and fulfilment-aware promotion
Finance
Understand customer revenue, supplier cost, logistics cost and true order margin.
- Supplier payable and settlement tracking
- Gross and contribution margin visibility
- Payment, refund and reconciliation workflows
- Shipping, cancellation and return cost allocation
- Tax, invoice and finance-system integration
Operations
Route, monitor and control supplier-direct fulfilment from order to delivery.
- Automatic supplier and warehouse routing
- Split fulfilment and fallback supplier rules
- Purchase order or fulfilment request generation
- Shipment, SLA and exception monitoring
- Cancellation, return and replacement coordination
Insights & Analytics
Measure supplier quality, product profitability and fulfilment performance.
- Revenue, conversion and average order value
- Margin by supplier, product and category
- Stock accuracy and fulfilment lead time
- Cancellation, return and defect rates
- Supplier scorecards and customer service impact
AI & Automation
Automate product enrichment, supplier selection and operational monitoring.
- AI-assisted product titles and descriptions
- Product matching and duplicate detection
- Recommended supplier and routing decisions
- Low-stock, delay and margin-risk alerts
- Automated supplier and customer notifications
Key features
Everything needed to run a supplier-fulfilled ecommerce business.
Short, practical features your business team can understand and use.
Connect Suppliers
Import supplier products by file, feed or API and keep availability updated.
Approve What You Sell
Review products, improve content and publish only items that match your store.
Set Your Margin
Apply markup, margin, shipping and promotional rules before products go live.
Route Orders Automatically
Send each order to the right supplier based on stock, region, cost and SLA.
Track Every Shipment
Give customers consistent updates even when suppliers dispatch the products.
Control Supplier Quality
Measure delays, cancellations, returns, defects and customer-service impact.
Who it helps
One connected experience for the store owner, supplier, customer and operations team.
Each participant gets the information and workflow needed to keep supplier-fulfilled commerce reliable.
Store Owner
Expand assortment while protecting customer experience and margin.
Select suppliers, approve products, set pricing, manage campaigns and monitor profitability without purchasing every product into stock.
Business use cases
Use dropshipping where assortment speed matters more than owning every unit of stock.
The model can support a pure dropshipping business or a hybrid operation that combines owned inventory with supplier-direct fulfilment.
Digital Entrepreneur Store
Launch a focused online store using products from approved domestic or international suppliers.
- Curated supplier catalogue
- Margin-based pricing
- Automated order forwarding
- Branded customer communication
Retailer Assortment Expansion
Add long-tail products beyond what the retailer can economically stock in stores or warehouses.
- Owned and supplier inventory together
- Broader online-only assortment
- Split fulfilment
- Store brand owns customer service
Brand or Distributor Network
Allow approved suppliers or distributors to fulfil selected customer orders directly.
- Territory and supplier eligibility
- Central product and price governance
- Supplier-direct delivery
- Performance and settlement control
Marketplace-Assisted Dropshipping
Use marketplace or seller products while the storefront operator maintains the customer-facing experience.
- Seller/supplier product feeds
- Unified checkout
- Order-line routing
- Commission or margin models
How it differs
Dropshipping, B2B2C and B2D2C solve different business problems.
Dropshipping
A fulfilment model. The seller owns the customer order, while a supplier holding inventory ships directly to the customer.
B2B2C
A channel model. A principal business reaches consumers through partners such as distributors, franchisees or service providers.
B2D2C
A dealer-network model. Authorized dealers own local selling, fulfilment, installation or service under principal-company governance.
Technology Foundation
Built to connect suppliers, automate fulfilment and scale without rebuilding your commerce stack.
SKARTIO provides the ready commerce experience and the integration foundation required to keep supplier catalogues, stock, orders, shipments, returns and settlements synchronized.
Supplier Systems
SKARTIO Commerce Cloud
Customer Channels
Operationally reliable by designConfigured workflows, event-driven updates
and exception alerts help prevent stale inventory, missed orders and delayed customer
communication.
Connectivity
API-First Integration
Connect supplier and business systems using secure APIs, webhooks or scheduled data feeds.
- Supplier product, stock and cost feeds
- Order, shipment and return updates
- ERP, WMS, logistics and finance connectivity
Data Synchronization
Near Real-Time Commerce Data
Keep customer-facing information aligned with supplier availability and fulfilment status.
- Inventory and availability synchronization
- Price and cost change propagation
- Tracking, cancellation and return status updates
Automation
Event-Driven Order Orchestration
Automatically route each order line to the most suitable supplier based on configured rules.
- Stock, region, cost and SLA-based routing
- Split orders and fallback suppliers
- Automated fulfilment requests and notifications
Architecture
Composable Commerce Services
Adopt SKARTIO modules incrementally and replace individual services without rebuilding the full solution.
- Modular commerce and fulfilment services
- Independent integration and release cycles
- Supports phased modernization
Intelligence
AI-Assisted Operations
Use AI to improve product quality, supplier selection and operational monitoring.
- Product enrichment and duplicate detection
- Supplier recommendation and exception scoring
- Delay, margin and stock-risk alerts
Experience
Headful & Headless Flexibility
Launch with the ready SKARTIO storefront or deliver commerce through custom channels.
- Responsive web storefront
- Custom web and mobile applications
- Social, marketplace and assisted channels
Start Now
Launch your dropshipping workspace and connect your first supplier.
Create an account, define the business model, add supplier information, choose products, configure margins, connect payments and prepare the storefront for launch.
Create accountAdd business and contact details.
Choose fulfilment modelPure dropshipping or hybrid inventory.
Connect suppliersAdd catalogues, stock and commercial terms.
Configure & launchSet margins, payments, shipping and
storefront.
Solution Pricing
Choose a package based on supplier scale, catalogue size and order complexity.
Final pricing can be configured by product volume, orders, integrations, supplier count, region and implementation scope.
Basic
Starter Dropshipping
For a focused store working with a limited number of suppliers and products.
- Supplier catalogue import
- Basic stock synchronization
- Margin and pricing rules
- Order routing and tracking
- Standard storefront and reports
Standard
Growth Dropshipping
For growing retailers or brands managing several suppliers and fulfilment rules.
- Multiple supplier feeds
- Automatic order splitting and routing
- Supplier portal and settlements
- Returns and exception management
- Advanced operational analytics
Premium
Enterprise Dropshipping
For high-volume, multi-region or deeply integrated supplier ecosystems.
- Advanced API integrations
- Complex routing and fallback rules
- Multi-region and multi-catalog support
- Custom workflows and SLA controls
- Dedicated launch and support services
Customer success
Grow assortment without losing control of the customer promise.
Successful dropshipping depends on accurate product data, reliable suppliers, clear delivery communication and disciplined margin management.
“We expanded our online assortment without adding warehouse space, while keeping pricing, customer communication and supplier performance visible in one operation.”
Sample testimonial placeholder. Replace with an approved customer name, company, quote and verified outcome before publishing.
Faster assortment growth
Add approved supplier products without waiting for warehouse procurement and stocking.
Lower stock exposure
Reduce capital tied up in untested, seasonal or long-tail products.
Better supplier control
Monitor fulfilment, returns, product quality and customer impact by supplier.
Recommended extensions
Strengthen dropshipping with connected apps.
Add extensions based on supplier, customer-service and intelligence priorities.
Supplier Management
Onboard suppliers, manage documents, commercial terms, SLAs and performance.
Explore appCustomer Support
Connect customer, order, supplier, shipment and return context for faster resolution.
Explore appAnalytics & BI
Measure supplier profitability, lead time, cancellation, return and customer impact.
Explore appRelated solutions
Combine dropshipping with the commerce model and expansion capabilities your business needs.
Dropshipping can operate independently or support B2C, D2C, Marketplace, B2B2C and dealer-led commerce models.
Related Core Solutions
Use dropshipping as a fulfilment option inside broader commerce models.
Dropshipping Commerce
Supplier-held inventory, direct fulfilment, automated routing and margin control.
You are hereB2C Commerce
Add supplier-direct fulfilment to a consumer retail operation.
Explore solutionD2C Commerce
Extend a direct brand channel with supplier or partner-fulfilled products.
Explore solutionMarketplace
Combine seller ecosystems with supplier-direct fulfilment and order-line routing.
Explore solutionCommerce Expansion Solutions
Scale supplier-fulfilled commerce across catalogues, channels and regions.
These horizontal solutions extend Dropshipping Commerce without changing its supplier-direct fulfilment model.
Multi-Catalog Commerce
Manage catalogues by supplier, storefront, customer segment, brand or market.
Explore expansionMulti-Channel Commerce
Sell supplier products through web, mobile, social, marketplaces and assisted channels.
Explore expansionMulti-Region Commerce
Route orders to regional suppliers with localized pricing, tax, delivery and compliance.
Explore expansionFAQs
Frequently asked questions about Dropshipping Commerce.
Clear answers about inventory ownership, supplier fulfilment, customer responsibility, integrations, margins and model differences.
Dropshipping is a fulfilment model where your business sells the product and owns the
customer order, but an approved supplier that holds the inventory ships the product directly to the
customer.
It can be, but not always. A dealer may sell to the consumer while the supplier ships
directly. The same model can also be used by a retailer, brand, marketplace operator or entrepreneur.
The defining factor is supplier-held inventory and direct supplier fulfilment.
B2B2C describes a channel relationship where a principal business reaches consumers
through partners. Dropshipping describes who holds and fulfils inventory. A B2B2C operation may use
dropshipping, but the two terms are not identical.
B2D2C is a structured dealer-network model with dealer territories, pricing, leads,
local selling and service. Dropshipping is a fulfilment method. A dealer can use dropshipping when the
supplier ships directly to the dealer’s customer.
Normally the storefront business owns the customer relationship, payment, communication
and service promise. Supplier responsibilities should be clearly defined for packing, dispatch,
tracking, cancellation, replacement and returns.
Yes. SKARTIO can support a hybrid model where some products ship from your warehouse or
stores and other products ship directly from suppliers. Orders can be split and tracked by fulfilment
source.
Yes. Supplier catalogues, stock, cost, orders, shipment updates and returns can be
exchanged through files, APIs or configured integration workflows, depending on supplier readiness.
Ready to launch supplier-fulfilled commerce?
Build a Dropshipping Commerce operation that customers can trust.
Discuss your supplier model, product feeds, pricing, order routing, fulfilment, returns, integrations and launch plan with our commerce specialists.