Commerce built for every business model.
Launch digital commerce, manage end-to-end operations and expand across storefronts, channels, markets and customer segments from one unified AI commerce platform.
Hybrid Commerce
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SKARTIO Commerce Cloud
Run retail and wholesale commerce on one intelligent platform.
SKARTIO Hybrid Commerce helps businesses manage B2C retail and B2B wholesale together—sharing products, inventory, customers, finance, and operations while keeping separate catalogues, prices, checkout rules, credit terms, approvals, and buying experiences for each model.
One shared commerce
foundationSeparate retail and wholesale
rulesNo duplicate operations
Retail / B2C
Wholesale / B2B
Retail Experience
Wholesale Experience
Shared Stock
Different Pricing
Unified Insights
One Product Master
Shared Inventory
Separate Selling Rules
Solution at a Glance
One platform. Two business models. Clear control.
Hybrid Commerce removes the need to run separate systems for retail and wholesale. Your teams work from one operational foundation while each customer type receives the right products, prices, payment options, fulfilment choices, and buying journey.
Shared Commerce Data
Maintain one trusted source for the information both models use.
- Products and content
- Inventory and availability
- Orders and fulfilment
- Customer and account records
Separate Buying Experiences
Give consumers and business buyers journeys designed for their needs.
- Retail storefront and mobile
- Wholesale buyer portal
- Guest and account checkout
- Self-service and assisted sales
Flexible Commercial Rules
Apply the right pricing and transaction rules to each model.
- Retail prices and promotions
- Wholesale rate cards
- Contract and volume pricing
- Credit and approval controls
Unified Business Control
See both revenue streams without losing model-level visibility.
- Retail and wholesale sales
- Shared stock positions
- Channel margin reporting
- Combined customer insights
Business Benefits
Achieve more without running two commerce stacks.
Hybrid Commerce simplifies growth for companies that serve both individual consumers and business buyers. It reduces duplicate work, creates a complete view of demand, and makes it easier to launch new products, regions, and channels.
Reduce Platform Duplication
Use one commerce foundation instead of maintaining separate retail and wholesale platforms, integrations, product masters, and operational processes.
Launch Faster
Reuse products, inventory, content, payments, logistics, and integrations when introducing a new retail or wholesale selling experience.
Use Inventory Better
View shared stock across both models and allocate inventory using business priorities, safety stock, account commitments, and channel demand.
Protect Pricing and Margin
Keep consumer promotions separate from wholesale rate cards, contract prices, quantity breaks, and negotiated commercial terms.
Simplify Operations
Manage orders, fulfilment, returns, finance, service, and analytics from shared workflows while preserving model-specific rules.
See the Complete Business
Compare retail and wholesale growth, margin, product demand, inventory movement, customer value, and channel performance in one place.
Solution Capabilities
Everything needed to manage retail and wholesale together.
The same SKARTIO Commerce Cloud capabilities support both business models. Shared services remove duplication, while configurable rules ensure that consumers and business buyers receive the correct experience.
Merchandising
Shared products with model-specific catalogues and availability.
Create products once, then decide what consumers, wholesale buyers, regions, stores, or accounts can view and purchase.
Single product masterRetail and wholesale
cataloguesVariants, packs and case sizesMOQ and order
multiplesShared or reserved inventoryRetail and wholesale order flows
Supports consumer units, cartons, cases, pallets, kits, bundles, and
account-specific assortments from one product foundation.
Experience
Different storefronts and journeys for different buyers.
Provide a fast retail experience for consumers and an account-based buying portal for wholesale customers.
Retail web and mobile storefrontWholesale buyer
portalAccount login and rolesCustomer-specific product
visibilityHeadful and headless optionsMultilingual experiences
Sales
Support quick consumer checkout and complex business ordering.
Run consumer carts, wholesale bulk orders, repeat purchases, quotations, and sales-assisted transactions in the same platform.
Retail cart and checkoutBulk and quick order
entrySaved lists and repeat ordersRFQ and
quotationsSales-assisted orderingOrder approval workflows
Pricing
Keep consumer offers and wholesale commercials separate.
Configure retail prices and promotions alongside wholesale rate cards, contract prices, quantity slabs, and negotiated discounts.
Retail price listsCoupons and promotionsWholesale
rate cardsAccount-specific pricingVolume and quantity
breaksMargin and discount approvals
Marketing
Engage both consumers and business accounts appropriately.
Run consumer campaigns, product launches, loyalty journeys, account promotions, dealer schemes, and targeted communications.
Consumer campaignsWholesale account offersLoyalty
and referralsAccount segmentationEmail, SMS and
announcementsLaunch and seasonal campaigns
Finance
Manage immediate payments and account-based credit.
Handle retail payments, refunds, invoices, wholesale credit terms, outstanding balances, settlements, tax, and reconciliation.
Online payment and CODCredit limits and payment
termsRetail and tax invoicesRefunds and adjustmentsAccounts
receivable visibilityERP and finance integration
Operations
Coordinate both order types through shared fulfilment.
Allocate, pick, pack, ship, deliver, return, and service retail and wholesale orders using model-specific service levels.
Shared fulfilment operationsRetail and bulk order
allocationStore, warehouse and 3PL fulfilmentPartial shipment and
backordersReturns and replacement rulesCustomer and account support
Insights & Analytics
Measure each model separately and together.
Understand which products, customers, accounts, regions, and channels create revenue, margin, repeat demand, and operational pressure.
Retail and wholesale revenueMargin by model and
accountProduct and inventory performanceConsumer and account
retentionOrder and fulfilment analyticsUnified executive dashboards
Key Features
Simple features your teams can understand and use.
Hybrid Commerce is designed to keep everyday work straightforward. Teams can switch between retail and wholesale operations without learning separate platforms.
Create Products Once
Use the same product information across retail and wholesale, with different pack sizes, visibility, and buying rules.
Show the Right Price
Consumers see retail prices and offers; business accounts see their assigned rate cards and contract prices.
Share Inventory Safely
Use one stock pool or reserve quantities for retail, wholesale, key accounts, or high-priority orders.
Serve Every Buyer
Support guest shoppers, registered consumers, business accounts, branches, buyers, approvers, and sales representatives.
Offer Flexible Payments
Accept online payment and COD for retail while supporting credit terms, invoices, and purchase orders for wholesale.
Manage from One Workspace
Switch between retail and wholesale sales, pricing, orders, customers, finance, and reports from one admin experience.
How Hybrid Commerce Works
Shared where it creates efficiency. Separate where the business requires control.
SKARTIO Composable Solution Fabric connects common commerce services while allowing each business model to apply its own experience, pricing, ordering, payment, fulfilment, and governance rules.
Retail / B2C Model
Designed for individual consumers who expect fast discovery, transparent prices, offers, convenient payments, and simple delivery.
- Public catalogue and storefront
- Retail pricing and campaigns
- Guest or registered checkout
- Online payment, COD and wallets
- Home delivery, pickup and returns
Composable Solution Fabric
Wholesale / B2B Model
Designed for business accounts that need approved products, negotiated prices, larger quantities, credit, purchase orders, and approvals.
- Account-specific catalogue
- Rate cards and contract pricing
- MOQ, packs and quantity breaks
- RFQ, quotation and approval
- Credit terms, invoices and bulk fulfilment
Who It Helps
Give every team one clear way to manage retail and wholesale.
Hybrid Commerce connects leadership, sales, commerce, operations and finance around shared business data—while preserving the different rules required for consumers and business buyers.
Business Scenarios
Use Hybrid Commerce when the same business serves both consumers and business buyers.
These scenarios show how one platform can support two selling models without duplicating products, stock, integrations or operational teams.
Retailer Expanding into Wholesale
Open a wholesale channel for resellers, institutions and corporate buyers while continuing to operate the existing retail business.
- Wholesale portal and account registration
- Rate cards, MOQ and bulk ordering
- Credit terms, purchase orders and invoices
- Shared products, stock and fulfilment
Wholesaler Launching Direct Retail
Add a consumer storefront without disturbing established wholesale catalogues, pack sizes, contracts and account relationships.
- Consumer storefront and mobile experience
- Retail pricing, promotions and checkout
- Shared warehouse inventory
- Separate retail and wholesale margins
Brand Serving Consumers and Trade
Sell directly to consumers while supplying retailers, boutiques, dealers or corporate accounts through governed trade programmes.
- Brand-led consumer experience
- Trade catalogue and account assortments
- Consumer campaigns and wholesale schemes
- Unified product and customer intelligence
Distributor with Counter, Online and Account Sales
Manage walk-in retail, ecommerce orders, field sales and repeat business accounts from one operational workspace.
- SKARTIO POS and online storefront
- Sales-assisted and account ordering
- Shared stock across counter and warehouse
- Unified payments, receivables and reporting
Technology Foundation
Powered by SKARTIO Composable Solution Fabric.
The platform separates reusable commerce services from model-specific rules. Businesses can share common capabilities, extend only what is needed, and integrate existing systems without rebuilding the entire commerce environment.
API First
Connect ERP, CRM, POS, WMS, finance, logistics, procurement, identity, and customer applications through standard APIs.
Composable Services
Use catalog, pricing, cart, checkout, account, order, inventory, promotion, and analytics services independently or together.
Configuration Driven
Control catalogues, price rules, account access, approvals, credit, fulfilment, and workflows without hard-coding each model.
AI Foundations
Support product enrichment, recommendations, segmentation, demand signals, account insights, anomaly detection, and operational alerts.
Headful & Headless
Launch with SKARTIO storefronts or power custom web, mobile, POS, sales, partner, and embedded commerce experiences.
Start Now
Create one commerce workspace for retail and wholesale.
Begin with your existing business model, then use guided configuration to add the second model without rebuilding products, inventory, integrations or operational workflows.
Create Your Account
Enter business details and select Hybrid Retail & Wholesale Commerce.
Set Shared Foundations
Configure products, inventory locations, tax, payments and integrations once.
Define Separate Rules
Set retail and wholesale catalogues, prices, checkout, credit and approval rules.
Launch Both Experiences
Publish the consumer storefront and business buyer portal from one workspace.
Solution Pricing
Choose the package that matches your retail and wholesale complexity.
Pricing is aligned to catalogue size, order volume, consumer and business-account scale, storefronts, integrations, cloud region and implementation requirements.
Hybrid Basic
For growing businesses adding retail or wholesale to an existing operation.
- Retail storefront and wholesale portal
- Shared products and inventory
- Retail prices and basic account pricing
- Standard checkout, payments and orders
- Core reports and guided setup
Hybrid Standard
For established businesses requiring advanced account, pricing and fulfilment controls.
- Multi-catalog and account assortments
- Rate cards, contract pricing and quantity breaks
- RFQ, quotations and approvals
- Credit limits, invoices and receivables
- Advanced fulfilment and analytics
Hybrid Premium
For multi-brand, multi-region or high-volume retail and wholesale operations.
- Composable and headless experiences
- Advanced pricing and account governance
- Multi-channel and multi-region scale
- Enterprise integration and migration
- Dedicated support and success plans
Customer Success
Move from two disconnected models to one coordinated growth platform.
SKARTIO Customer Success helps businesses consolidate shared foundations, configure model-specific rules, enable teams and continuously improve retail and wholesale performance.
Success Journey
Adopt Hybrid Commerce in practical stages.
Start with the highest-value shared capabilities, preserve the commercial controls each model needs, and expand without disrupting day-to-day business.
01Consolidate products, inventory, orders and integrations
02Configure separate retail and wholesale rules
03Enable teams, customers and business accounts
04Optimize margin, stock and channel performance
Reduce Duplicate Work
Create and integrate common data once instead of maintaining separate retail and wholesale stacks.
Improve Inventory Use
Share stock where possible, reserve it where required and allocate it using customer and service priorities.
Protect Revenue and Margin
Measure promotions, discounts, credit, fulfilment cost and profitability separately for each business model.
Customer Success Services
Support from setup through continuous improvement.
Select the assistance required for migration, integration, enablement, operations and growth.
Launch & Implementation
Solution design, configuration, catalogue setup, migration, integration and launch-readiness support.
Team Enablement
Role-based training for commerce, sales, operations, finance, support and business administrators.
BAU & Cloud Support
Catalogue, order, promotion and cloud-support plans for reliable ongoing operations.
FAQs
Frequently Asked Questions About Hybrid Commerce
Clear answers for businesses considering one platform for both retail and wholesale commerce.
Hybrid Commerce is a business model where one company sells to individual consumers and business customers from a shared commerce platform. The platform reuses common products, inventory, orders, integrations, and operations while applying different catalogues, prices, checkout, payment, credit, approval, and fulfilment rules for B2C and B2B customers.
No. Retail prices, promotions, coupons, and consumer offers can remain separate from wholesale rate cards, account prices, quantity breaks, contract terms, and negotiated discounts.
Yes. Businesses can use one shared stock pool or reserve inventory by model, account, warehouse, store, region, or product. Allocation rules can protect key wholesale commitments while supporting retail availability.
Yes. Wholesale buyers can receive account-specific or segment-specific catalogues, pack sizes, MOQ rules, approved substitutes, and product visibility without changing the public retail catalogue.
Yes. SKARTIO POS can connect offline and online retail with shared products, prices, inventory, customers, and orders while the same platform also manages wholesale accounts and orders.
Yes. The composable solution fabric supports phased adoption. A business can begin with one model and later add the second model while reusing existing product data, integrations, fulfilment, finance, and analytics capabilities.
Bring retail and wholesale together without losing control.
Launch a shared commerce foundation that supports every buyer, protects every commercial rule, and gives your teams one place to operate and grow.