Commerce built for every business model.
Launch digital commerce, manage end-to-end operations and expand across storefronts, channels, markets and customer segments from one unified AI commerce platform.
Multi-Catalog Commerce
EXPLORE ›
Commerce Expansion Solution
One Product Foundation. Many Catalogues.
Create customer, account, brand, region, channel, campaign, dealer, supplier, and business-model-specific catalogues without duplicating your product data. SKARTIO Multi-Catalog Commerce helps businesses present the right products, prices, pack sizes, and availability to the right audience.
Shared product masterRule-based catalogue assignmentNo duplicate product maintenance
Multi-Catalog Control Center
Configuration
Driven
Shared Product FoundationMaster Product
CatalogProducts · Attributes · Media · Inventory · Base Rules
B2B Account CatalogContract
products and rate cards
Retail CatalogConsumer assortment
and offers
Regional CatalogLocalized
assortment and availability
Brand CatalogBrand-specific
collections and stories
Solution at a Glance
Build catalogue experiences around how your business actually sells.
Multi-Catalog Commerce separates the common product foundation from audience-specific assortment, commercial, and visibility rules.
Shared Product Master
Maintain product content once and reuse it across multiple catalogues.
- Products, attributes and media
- Units, packs and variants
- Common inventory references
- Controlled inheritance
Audience-Specific Catalogues
Show the right assortment to each customer, account, region, brand, or channel.
- Customer and account catalogues
- Retail and wholesale catalogues
- Brand and regional catalogues
- Dealer and partner catalogues
Governed Visibility
Control who can see, buy, or request specific products.
- Eligibility and access rules
- Approved product lists
- Restricted categories
- Publishing and approvals
Faster Expansion
Launch new customer segments, regions, channels, and brands without rebuilding catalogues.
- Reusable catalogue templates
- Quick assignment rules
- Campaign-specific catalogues
- Lower maintenance effort
Business Benefits
Reduce catalogue complexity while creating more relevant buying experiences.
Give commercial teams flexibility without creating duplicate product records, separate platforms, or uncontrolled catalogue versions.
Less Duplicate Work
Update common product information once and reuse it across assigned catalogues.
More Relevant Selling
Present products, packs, and availability that match each audience and commercial model.
Stronger Governance
Control catalogue ownership, approvals, visibility, eligibility, and publishing.
Faster Market Launch
Create new catalogues for regions, brands, accounts, or campaigns through configuration.
Capabilities
Control catalogue structure, assignment, and lifecycle from one commerce workspace.
The solution extends SKARTIO Commerce Cloud across merchandising, experience, sales, operations, and analytics.
Catalogue Structure & Inheritance
Create master, child, customer, brand, region, channel, and campaign catalogues.
- Master-to-child inheritance
- Catalogue templates and cloning
- Product inclusion and exclusion rules
- Attribute and content overrides
- Versioning and publishing schedules
Assignment & Eligibility
Assign catalogues automatically based on the buyer, account, channel, territory, or business rule.
- Customer and account assignment
- Role, group, and segment rules
- Territory and regional eligibility
- Dealer and partner authorization
- Login-based catalogue visibility
Catalogue-Aware Commercial Rules
Connect catalogue visibility with pricing, packs, minimum quantities, and commercial terms.
- Rate cards and contract prices
- Retail and wholesale pack sizes
- MOQ and quantity-break rules
- Product substitutions and alternatives
- Catalogue-specific promotions
Approval & Governance
Protect catalogue quality through controlled ownership, review, and release workflows.
- Draft, review, approve, publish
- Role-based ownership
- Change history and audit trail
- Scheduled activation and expiry
- Content-quality validation
Product & System Integration
Synchronize catalogue information with ERP, PIM, supplier, marketplace, and inventory systems.
- Product and attribute APIs
- Bulk import and scheduled feeds
- Supplier catalogue mapping
- Inventory and availability references
- Event-driven catalogue updates
Catalogue Insights
Measure catalogue adoption, product visibility, assortment performance, and content quality.
- Catalogue usage and assignment
- Product and category performance
- Hidden and unavailable product analysis
- Search and discovery gaps
- Publishing and quality dashboards
Supported Core Models
Apply Multi-Catalog Commerce differently across each business model.
The same catalogue foundation can support consumer, business, dealer, marketplace, brand, and hybrid selling models.
B2C & D2C
Create catalogues by brand, segment, storefront, campaign, or region.
- Consumer assortments
- Launch and seasonal catalogues
- Member-exclusive ranges
B2B Commerce
Assign account-specific, contract-specific, and buyer-specific catalogues.
- Approved product lists
- Account assortments
- Rate-card alignment
Hybrid Commerce
Separate retail and wholesale catalogues from one product master.
- Consumer units and bulk packs
- Retail and wholesale pricing
- Shared product data
B2B2C & B2D2C
Control assortments by partner, dealer, territory, authorization, and service role.
- Dealer catalogues
- Territory eligibility
- Partner product rights
Marketplace
Combine seller catalogues into a governed marketplace catalogue.
- Seller listing rules
- Category governance
- Duplicate controls
Dropshipping
Map supplier catalogues into approved customer-facing assortments.
- Supplier product feeds
- Margin and availability rules
- Fulfilment eligibility
Business Scenarios
Turn catalogue complexity into a controlled growth advantage.
Each scenario is presented in an executive consulting format: business challenge, opportunity, SKARTIO response, and expected outcome.
01
Business Scenario
Retail and Wholesale from One Platform
A business sells the same products to consumers and wholesale buyers.
Problem / Opportunity
Each audience needs different assortments, pack sizes, prices, minimum quantities, and product visibility.
SKARTIO Response & Outcome
Create separate retail and wholesale catalogues from one shared product master. Reduce duplicate maintenance while keeping both buying models commercially correct.
02
Business Scenario
Customer-Specific B2B Catalogues
Business customers purchase under negotiated contracts and approved product lists.
Problem / Opportunity
Generic catalogues create pricing errors, unauthorized purchases, and poor buyer self-service.
SKARTIO Response & Outcome
Assign dedicated catalogues by account, contract, branch, or buyer group with approved products, substitutes, units, and rate cards.
03
Business Scenario
Multi-Brand Commerce
A company operates several brands or sub-brands from one organization.
Problem / Opportunity
Separate platforms increase cost, fragment product data, and slow launches.
SKARTIO Response & Outcome
Create brand-specific catalogues with unique collections, content, pricing, and storefront experiences while sharing common operations.
04
Business Scenario
Regional Product Assortments
Products, packaging, compliance, and availability differ by market.
Problem / Opportunity
A single global catalogue cannot accurately support regional commercial and regulatory differences.
SKARTIO Response & Outcome
Create region-specific catalogues with localized products, content, pricing, and fulfilment eligibility while retaining central governance.
05
Business Scenario
Dealer and Distributor Networks
Partners have different territories, product rights, pricing schemes, and service responsibilities.
Problem / Opportunity
Uncontrolled product access weakens channel governance and creates commercial conflicts.
SKARTIO Response & Outcome
Assign catalogues by dealer tier, authorization, distributor group, or territory to create relevant and governed partner experiences.
06
Business Scenario
Campaign and Seasonal Catalogues
Teams frequently launch festivals, drops, clearances, and short-term collections.
Problem / Opportunity
Changing the primary catalogue for every campaign creates operational risk and cleanup work.
SKARTIO Response & Outcome
Create temporary campaign catalogues with selected products, bundles, promotional rules, start dates, and expiry dates.
How It Works
Move from one shared product foundation to controlled catalogue experiences.
Configuration-driven workflows allow business teams to create, assign, publish, and optimize catalogues without rebuilding the product base.
Create the Product Foundation
Load products, variants, attributes, media, packs, and inventory references.
Define Catalogue Types
Create account, region, brand, channel, campaign, or partner catalogues.
Configure Rules
Set inclusion, exclusion, eligibility, pricing, pack, and visibility rules.
Assign & Publish
Assign catalogues to audiences and release them through approval workflows.
Measure & Improve
Track usage, search gaps, assortment performance, and content quality.
Key Features
Simple features business teams can understand and use.
A short view of the most important capabilities for everyday catalogue operations.
Master Catalogue
Maintain common product information in one place.
Child Catalogues
Create focused catalogues without copying every product record.
Smart Assignment
Automatically show the correct catalogue to each customer or partner.
Controlled Visibility
Limit products by account, region, role, territory, or authorization.
Scheduled Publishing
Launch and retire catalogues at planned dates and times.
Catalogue Analytics
See which catalogues, products, and assortments perform best.
Technology Foundation
Built on a composable catalogue and merchandising foundation.
SKARTIO separates product data, catalogue structures, assignment rules, pricing, and channel experiences into reusable services.
API-First Catalogue Services
- Product, category, attribute, and catalogue APIs
- Assignment and eligibility APIs
- Bulk and real-time integration support
Inheritance & Overrides
- Master-to-child inheritance
- Controlled content and assortment overrides
- Reduced product duplication
Configuration-Driven Rules
- Audience, region, channel, and account rules
- Product inclusion and exclusion
- Scheduled publishing
Event-Driven Synchronization
- Product and inventory update events
- Catalogue publishing events
- Integration with ERP, PIM, and suppliers
AI-Assisted Catalogue Quality
- Content enrichment and normalization
- Duplicate and attribute-gap detection
- Assortment and search recommendations
Headful & Headless Delivery
- SKARTIO storefront experiences
- Custom web, mobile, POS, and partner channels
- Catalogue delivery through APIs
Start Now
Create your first governed catalogue experience.
Start with your existing commerce model, define the catalogue audience, configure the rules, and publish through one guided workspace.
Set up your SKARTIO Commerce Cloud workspace.
Choose B2C, B2B, Hybrid, Marketplace, or another model.
Select audience, products, rules, and commercial context.
Release the catalogue to customers, accounts, or channels.
Guided Expansion
Expand without rebuilding.
Create customer, region, brand, and channel catalogues from your shared product foundation.
Create Your AccountSolution Pricing
Choose a package based on catalogue scale and operating complexity.
Final pricing can consider catalogue count, products, assignments, storefronts, integrations, order volume, and support requirements.
Starter
Focused Catalogue Expansion
For businesses beginning with a small number of audience-specific catalogues.
- Master catalogue
- Limited child catalogues
- Basic assignment rules
- Standard publishing workflows
Growth
Multi-Audience Commerce
For businesses managing multiple customer, region, brand, or channel catalogues.
- Advanced inheritance
- Account and segment assignment
- Approval workflows
- Analytics and integrations
Enterprise
Complex Catalogue Operations
For multi-brand, multi-country, B2B, marketplace, or high-volume environments.
- Complex catalogue hierarchies
- Custom governance
- Enterprise integrations
- Advanced support and success services
Customer Success
Move from fragmented product lists to governed catalogue operations.
SKARTIO Customer Success can support catalogue design, data migration, assignment rules, integrations, team enablement, and ongoing catalogue governance.
Typical Transformation Journey
“One shared product foundation becomes the source for every customer, region, channel, and brand catalogue.”
Start by consolidating product data, define the catalogue hierarchy, configure audience rules, publish in phases, and continuously improve assortment quality and adoption.
Reduce repeated product maintenance across teams and systems.
Create new audience and market catalogues through reusable structures.
Show the correct assortment to each buyer, account, or channel.
Improve approvals, ownership, publishing, and auditability.
FAQs
Frequently asked questions about Multi-Catalog Commerce.
Clear answers for business, commerce, technology, and operations teams evaluating the solution.
No. It is a Commerce Expansion Solution that extends core models such as B2C, B2B, D2C, Hybrid, Marketplace, B2B2C, B2D2C, and Dropshipping.
No. A shared product master can feed multiple child catalogues while allowing controlled assortment, content, pricing, pack, and visibility overrides.
Yes. Catalogues can be assigned by account, contract, branch, buyer group, region, role, or other configured business rules.
Yes. Campaign catalogues can be scheduled with selected products, bundles, promotional rules, launch dates, and expiry dates.
Yes. API, file, scheduled-feed, and event-driven integration patterns can connect product, inventory, pricing, supplier, and publishing data.
Pricing can consider the number of catalogues, products, assignments, storefronts, integrations, order scale, governance complexity, and support package.