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SKARTIO Commerce Cloud
Digitize the journey from your business, through dealers, to the end consumer.
SKARTIO B2D2C Commerce helps manufacturers, principal companies and traditional businesses modernize dealer-led sales without disrupting trusted channel relationships. Connect dealer onboarding, territory rules, product catalogues, dealer pricing, consumer leads, orders, inventory, fulfilment, installation, service and incentives in one governed digital solution.
Empower authorized
dealers Protect territories and
pricing Serve consumers consistently
Dealer Network Overview
Active Dealers286↑ 12.8%
Consumer Orders4,820↑ 18.2%
Lead Conversion31%↑ 6.4%
Dealer sales and consumer growth
Dealer network control
Territory-based routing
Consumer-to-dealer journey
Solution at a glance
One connected commerce system for the principal company, dealer network and consumer.
B2D2C Commerce digitizes the traditional dealer model while preserving dealer ownership, local relationships and service responsibilities. The principal company gains governance and visibility; dealers gain digital selling tools; consumers receive a consistent buying and service experience.
Modernize dealer-led commerce without removing dealers from the value chain.
Manage products, territories, dealer eligibility, commercial rules, leads, orders, fulfilment, installation, warranty and incentives from one connected platform. Dealers can sell digitally and locally, while the principal enterprise protects the brand, customer promise and channel policies.
Dealer OnboardingTerritory
ManagementDealer CataloguesRate CardsLead RoutingOrder AllocationIncentivesAfter-Sales Service
GovernControl dealer eligibility, territories, pricing,
products and service standards.
EnableGive dealers digital tools to sell, quote, order,
fulfil and support customers.
ConnectRoute consumer demand to the right authorized
dealer based on location and capability.
GrowIncrease dealer productivity, consumer reach and
visibility across the channel.
Dealer Network Management
Digitally onboard, approve and manage authorized dealers from one place.
- Dealer registration and document verification
- Dealer type, grade, territory and capability
- Role-based users and branch locations
- Activation, suspension and renewal workflows
Territory & Lead Routing
Connect consumers with the right dealer based on geography, product and service capability.
- Pincode, city, district and regional territories
- Dealer locator and availability
- Automatic or manual lead assignment
- Lead acceptance, follow-up and conversion tracking
Dealer Pricing & Incentives
Apply controlled commercial rules while supporting dealer margins and performance rewards.
- Dealer-specific rate cards and discounts
- Volume slabs and scheme pricing
- Targets, rebates and incentive programs
- Claim, approval and payout visibility
Connected Consumer Fulfilment
Coordinate ordering, delivery, installation and service through the responsible dealer.
- Dealer pickup, delivery or installation
- Shared order and status visibility
- Warranty registration and service requests
- Consumer communication and feedback
B2D2C commerce capabilities
Digitize the complete dealer-to-consumer operating model.
Every capability is designed around the realities of traditional channel businesses: central governance, local dealer ownership, territory discipline, commercial control and dependable consumer service.
Merchandising
Control what each dealer can sell and how products are presented to consumers.
- Master product catalogue with dealer-specific assortments
- Models, variants, accessories, bundles and service packages
- Territory, dealer-grade and product eligibility rules
- Central and dealer inventory visibility
- Dealer rate cards, consumer pricing and schemes
Experience
Give consumers one trusted brand journey while connecting them to a local authorized dealer.
- Brand storefront, mobile and dealer locator
- Product comparison, enquiry and booking journeys
- Dealer profile, location and service capability
- Quote, order, installation and service status
- Headful and headless experience options
Dealer Management
Onboard and manage dealers as governed commerce partners.
- Digital registration, KYC and agreement workflows
- Dealer grades, branches, users and territories
- Product, sales and service authorizations
- Training, announcements and document sharing
- Performance scorecards and compliance tracking
Sales & Lead Management
Capture consumer demand and route it to the dealer most likely to convert and serve it.
- Consumer enquiry, quotation and assisted selling
- Location and capability-based lead routing
- Dealer acceptance and response SLA
- Lead follow-up, conversion and lost-reason tracking
- Online order, dealer-assisted order and showroom sale
Pricing & Incentives
Manage dealer economics clearly without losing control of market pricing.
- Dealer, region and product-specific rate cards
- Trade discounts, quantity slabs and scheme pricing
- Recommended or controlled consumer prices
- Targets, rebates, commissions and incentives
- Claims, approvals, accruals and payout statements
Marketing
Run central campaigns while enabling dealers to activate local demand.
- National, regional and dealer-level campaigns
- Approved creative assets and local personalization
- Offer, event and showroom promotion
- Consumer lead-generation campaigns
- Announcements through email, SMS, WhatsApp and portal
Finance
Connect dealer transactions, collections, incentives and settlements.
- Dealer credit limits and payment terms
- Invoices, receipts, adjustments and statements
- Dealer margin and incentive accounting
- Refunds, cancellations and claim settlement
- ERP and finance-system integration
Operations & Service
Coordinate stock, delivery, installation, warranty and after-sales service.
- Order allocation to dealer, warehouse or branch
- Dealer pickup, delivery and installation scheduling
- Warranty registration and service requests
- Spare parts, replacement and escalation workflows
- Dealer SLA, consumer feedback and exception handling
Insights & Analytics
See channel performance from principal company to dealer to consumer.
- Dealer revenue, orders and conversion
- Territory coverage and white-space opportunity
- Lead response and conversion by dealer
- Inventory, fulfilment and service performance
- Incentive, target and profitability analysis
Key features
Easy-to-understand tools for traditional dealer businesses.
These practical features help principal companies and dealers move everyday channel operations online.
Digital Dealer Onboarding
Register, verify and activate dealers without paper-heavy processes.
Dealer Locator & Lead Routing
Help consumers find nearby dealers and send every enquiry to the right partner.
Dealer Quotes & Orders
Allow dealers to prepare quotations, place orders and track fulfilment online.
Rate Cards & Schemes
Apply the correct dealer price, discount, target scheme and incentive automatically.
Installation & Service
Schedule delivery, installation, warranty and service through the responsible dealer.
Dealer Performance Reports
Track sales, leads, targets, inventory, service and territory performance.
Who it helps
Give every participant a clear digital role.
B2D2C Commerce aligns the principal enterprise, dealers, field teams and consumers around one connected operating journey.
Principal Company
Govern the dealer network with complete visibility.
Control products, territories, commercial rules, leads, orders and service standards from one workspace.
Business scenarios
Digitize common dealer-led business models.
SKARTIO supports traditional industries where local dealers remain essential to selling, delivery, installation or service.
Automotive & Mobility Dealer Network
Connect vehicle or equipment discovery with local test drives, quotations, booking, delivery and service.
- Model and variant discovery
- Territory-based dealer assignment
- Quotation, booking and finance enquiry
- Delivery, warranty and service history
Dealer LeadsBookingService
Home Appliances & Consumer Durables
Route consumers to authorized dealers for local stock, delivery, installation and warranty support.
- Dealer stock and product availability
- Local pricing and approved offers
- Installation scheduling
- Warranty and service requests
InventoryInstallationWarranty
Agriculture & Industrial Equipment
Support complex, territory-led sales that require dealer consultation, configuration and after-sales service.
- Product enquiry and dealer quote
- Accessories and service packages
- Dealer-assisted order conversion
- Parts, maintenance and field service
Assisted SalesTerritoryParts
Building Materials & Home Improvement
Connect brands, local dealers, contractors and consumers for product selection and fulfilment.
- Dealer and region-specific assortments
- Project enquiry and quantity estimation
- Local quotation and fulfilment
- Dealer schemes and contractor referrals
Project SalesDealer PricingLocal Delivery
Technology foundations
Modernize dealer operations without replacing every existing system.
SKARTIO provides configuration-driven commerce, API-first connectivity and composable services so traditional businesses can digitize progressively while integrating ERP, CRM, dealer systems, finance, logistics and service platforms.
API First
Connect ERP, DMS, CRM, finance, inventory, logistics, warranty and service systems.
AI Foundations
Improve lead routing, dealer recommendations, demand insights, service alerts and content assistance.
Composable Solution
Start with dealer onboarding and ordering, then add consumer journeys, service, incentives and analytics.
Seamless Integration
Synchronize products, dealers, pricing, leads, orders, inventory and financial data.
Headful & Headless
Use ready portals and storefronts or create custom consumer, dealer and field-sales experiences.
Start Now
Create your B2D2C Commerce account and begin digitizing your dealer network.
Start with company and dealer-network details, then follow a guided path for territories, products, rate cards, dealer onboarding, leads, orders and service.
Create your account
Enter company and contact details, then complete secure verification.
Define your dealer model
Add dealer types, regions, territories, branches and channel rules.
Configure commerce rules
Set products, dealer catalogues, rate cards, lead routing and incentives.
Invite dealers and launch
Onboard dealers, publish the consumer journey and begin digital operations.
Solution pricing
Select a package based on dealer network size and operating complexity.
Commercials are shaped by dealer count, catalogue and order volume, territories, consumer storefront scope, integrations, migration and optional services.
Basic
For companies beginning dealer digitization with core onboarding, catalogues and ordering.
- Dealer onboarding and portal
- Products, rate cards and ordering
- Basic territory and lead management
- Core reports and announcements
- Standard support
Standard
For established networks requiring consumer journeys, lead routing, incentives and integrations.
- Everything in Basic
- Consumer storefront and dealer locator
- Advanced lead and territory rules
- Incentives, schemes and service workflows
- Integration support
Premium
For large national or multi-brand dealer ecosystems with complex operations.
- Everything in Standard
- Advanced automation and analytics
- Multi-region and multi-catalog readiness
- Headless experience options
- Priority solution support
Commercial model
Subscription and implementation services are proposed separately. Migration, integrations, dealer enablement, cloud support and customer-success services can be added based on the rollout plan.
Customer outcomes
Measure success across dealer adoption, sales growth and consumer service.
Track digital dealer participation, lead response, conversion, territory coverage, order visibility, incentive performance and end-customer satisfaction.
“A connected dealer-commerce model gave us clearer channel visibility, faster lead response and a more consistent consumer experience without weakening our dealer relationships.”
Sample testimonial placeholder. Replace with an approved customer name, company, quote and verified outcome before publishing.
Higher dealer productivity
Reduce manual coordination and give dealers faster access to products, prices, leads and orders.
Better lead conversion
Route demand to the right dealer and monitor response, follow-up and conversion.
Consistent consumer service
Connect delivery, installation, warranty and service to the responsible authorized dealer.
Recommended extensions
Strengthen dealer operations with connected apps.
Add the applications relevant to channel growth, service and performance management.
Campaigns & Announcements
Run central campaigns and send product, scheme, training and operational announcements to dealers.
Explore appDealer & Customer Support
Manage dealer requests, consumer service cases, escalations and SLA tracking.
Explore appAnalytics & BI
Analyze dealer, territory, lead, sales, incentive and service performance.
Explore appRelated solutions
Extend B2D2C Commerce with complementary models and expansion solutions.
Combine dealer-led commerce with adjacent core models and horizontal capabilities for catalogue, channel and regional scale.
B2D2C Commerce
Principal-company-to-dealer-to-consumer commerce with territory and channel governance.
You are hereB2B2C Commerce
Broader partner-enabled consumer commerce across dealers, distributors, franchisees and service partners.
Explore solutionB2B Commerce
Digitize direct business-account ordering, pricing, procurement and sales-assisted commerce.
Explore solutionD2C Commerce
Add a direct-to-consumer channel alongside the dealer network where channel strategy permits.
Explore solutionCommerce Expansion Solutions
Scale dealer commerce across catalogues, channels and regions.
These horizontal solutions extend B2D2C Commerce without changing the underlying dealer-led operating model.
Multi-Catalog Commerce
Assign product assortments by dealer grade, region, territory, branch or commercial agreement.
Explore expansionMulti-Channel Commerce
Connect consumer storefronts, dealer portals, field sales, showrooms, POS and assisted selling.
Explore expansionMulti-Region Commerce
Manage country, state and territory-specific dealer networks, pricing, tax and fulfilment.
Explore expansionFAQs
Frequently asked questions about B2D2C Commerce.
Clear answers about dealer digitization, territories, pricing, consumer leads, fulfilment, incentives and integrations.
B2D2C means Business-to-Dealer-to-Consumer. A principal company sells and serves end
consumers through an authorized dealer network, while centrally governing products, territories,
commercial rules and customer standards.
B2B2C is a broader partner-enabled model that may include distributors, franchisees,
agents or service partners. B2D2C is specifically optimized for structured dealer networks with
territory ownership, dealer pricing, lead allocation, local fulfilment and after-sales responsibility.
Yes. The principal company can capture the order or enquiry online and assign it to an
authorized dealer for quotation, fulfilment, installation, delivery or service.
Yes. Dealer-specific catalogues, product eligibility, rate cards, schemes, discounts,
territories and stock rules can be configured centrally.
Yes. It can support targets, rebates, commissions, scheme eligibility, claims,
approvals, accruals and payout visibility.
Yes. The API-first foundation supports integration with ERP, DMS, CRM, finance,
inventory, logistics, warranty, field-service and communication systems.
Ready to digitize your dealer network?
Connect your business, dealers and consumers through one governed commerce solution.
Discuss your dealer operating model, territories, catalogues, rate cards, leads, orders, incentives, integrations and rollout plan with our B2D2C Commerce specialists.