Commerce built for every business model.
Launch digital commerce, manage end-to-end operations and expand across storefronts, channels, markets and customer segments from one unified AI commerce platform.
SKARTIO Commerce Cloud
Orchestrate connected B2B2C commerce across partners and consumers.
Create one branded consumer commerce experience while enabling distributors, dealers, franchisees, branches or service partners to participate in selling, fulfilment and customer service. SKARTIO B2B2C Commerce connects product, pricing, partner rules, storefronts, orders, commissions and consumer intelligence in one coordinated solution.
Brand-led consumer experience Partner-enabled selling Shared commerce intelligence
SKARTIO B2B2C Operations
Ecosystem Overview
Consumer Revenue18.6L↑ 21.8%
Active Partners286↑ 14.2%
Fulfilment SLA96.4%↑ 2.1%
Ecosystem revenue performance
Partner orchestration
Unified consumer orders
Automated commissions
Solution at a glance
Grow consumer reach through a governed partner commerce ecosystem.
SKARTIO B2B2C Commerce helps a principal brand or enterprise manage one consumer-facing commerce model while coordinating downstream partners that influence selling, fulfilment, installation, pickup or service.
Own the customer experience while enabling partners to participate in the transaction.
Maintain brand, product and commercial control centrally; provide partners with the right catalogues, territories, inventory, incentives and workflows; route consumer orders to the best fulfilment or service partner; and retain unified visibility across the complete customer journey.
Consumer StorefrontPartner NetworkShared CataloguesTerritory RulesOrder RoutingPartner CommissionsDistributed FulfilmentCustomer 360Ecosystem Analytics
ControlProtect brand, catalogue, pricing, promotions and customer-experience standards.
EnableGive partners the tools, visibility and incentives required to sell and serve.
RouteAllocate orders, leads and service requests using territory, stock and capacity rules.
MeasureTrack consumer demand, partner contribution, fulfilment and profitability together.
B2B2C capabilities
Coordinate the commercial engine behind partner-enabled consumer commerce.
Every capability is designed around three connected actors: the principal enterprise, the participating partner and the end consumer. The result is one controlled experience with distributed execution.
Merchandising
Manage a central product foundation while controlling what each partner, region or channel can sell.
- Master catalogue with partner, territory and channel assortments
- Product eligibility, bundles, variants and localized availability
- Shared or partner-owned inventory visibility
- Consumer pricing, promotions and partner-specific commercial rules
- Online, partner-assisted and store-supported order capture
Experience
Deliver a consistent branded journey while exposing partner location, availability, fulfilment and service choices.
- Brand-controlled web and mobile storefronts
- Partner locator, service-area and availability experiences
- Consumer choice of delivery, pickup, installation or service partner
- Personalized discovery, recommendations and campaigns
- Headful and headless experience flexibility
Sales
Convert consumer demand through direct, partner-assisted and distributed sales journeys.
- Direct checkout and partner-attributed checkout
- Lead capture, assisted selling and partner conversion
- Cross-sell, upsell, bundles and service attachments
- Partner referral, attribution and incentive tracking
- Order splitting across products, services and fulfilment parties
Marketing
Run central campaigns while enabling controlled partner participation and local activation.
- National, regional and partner-funded promotions
- Co-marketing, coupon and campaign attribution
- Consumer segmentation and lifecycle engagement
- Localized landing pages and partner campaign assets
- Campaign performance by region, partner and channel
Finance
Control the financial flow between principal enterprise, partner and consumer.
- Payment collection, refunds and transaction reconciliation
- Partner commissions, incentives, fees and settlement statements
- Revenue sharing and responsibility-based financial allocation
- Tax, invoice and credit-note management
- Partner profitability and contribution visibility
Operations
Assign and monitor fulfilment, pickup, installation, returns and service across the partner network.
- Rule-based order and lead routing
- Partner acceptance, reassignment and SLA monitoring
- Distributed fulfilment and service orchestration
- Returns, exchanges and cross-party exception handling
- Partner onboarding, compliance and performance workflows
Insights & Analytics
Understand consumer demand and partner performance through one operating view.
- Revenue, conversion and consumer behaviour
- Partner contribution, attribution and conversion
- Territory, region and channel performance
- Fulfilment SLA, returns and service quality
- Commission, settlement and profitability analytics
AI & Automation
Apply intelligence across partner selection, consumer engagement and distributed operations.
- Intelligent partner matching and order routing
- AI-assisted merchandising and recommendations
- Demand, stock and fulfilment-risk alerts
- Automated partner communication and exception workflows
- Performance signals for partner development
Business model clarity
B2B2C is not simply a marketplace with another name.
The two models can share seller onboarding, catalogues, commissions and distributed fulfilment. The strategic difference is who owns the customer proposition and how much commercial independence participating businesses receive.
B2B2C Commerce
One enterprise orchestrates the consumer journey.
The principal brand or enterprise defines the customer experience, product strategy, pricing guardrails, campaigns, partner rules and service standards. Partners execute assigned parts of selling or fulfilment.
- Brand-led storefront and customer ownership
- Governed partner roles and territories
- Controlled pricing, promotions and experience
- Shared execution with centralized visibility
Marketplace Solution
Multiple sellers independently trade on a platform.
The marketplace operator governs platform participation, but sellers typically own their offers, inventory, pricing and fulfilment decisions within platform policies.
- Independent seller storefront or offer participation
- Seller-owned assortment and commercial decisions
- Marketplace commissions, fees and settlements
- Seller competition and platform governance
Built for the ecosystem
Connected value for every participant in the B2B2C journey.
Central commerce teams, partners, consumers and operations teams work from a shared transaction model while retaining the tools and responsibilities relevant to their role.
PRINCIPAL ENTERPRISE
Govern the ecosystem without losing consumer visibility.
Control products, pricing, partner participation, customer experience and performance from one coordinated commerce model.
Define partner roles and territories
Control product and commercial rules
Monitor consumer and partner performance
01Define partner policy
02Deploy brand experience
03Orchestrate network
04Optimize performance
B2B2C use cases
Apply B2B2C Commerce where partners extend reach, fulfilment or service.
The model is ideal when a brand or enterprise must retain consumer ownership while depending on a downstream business network to complete part of the customer promise.
Dealer-Enabled Consumer Sales
Route online demand to authorized dealers.
A manufacturer or brand captures consumer demand centrally and assigns orders, leads, installation or after-sales responsibilities to the appropriate dealer.
- Dealer locator and territory-based allocation
- Brand-controlled pricing and promotions
- Dealer attribution, commission and SLA tracking
Franchise Commerce
Deliver one brand experience across franchise locations.
The brand manages digital experience and campaigns while franchisees contribute local inventory, fulfilment, pickup and service.
- Shared catalogue with location-level availability
- Central and local promotions
- Order routing, settlement and franchise performance
Distributor-to-Consumer Network
Use distributors or regional partners to fulfil consumer orders.
Consumer orders are captured through the brand experience and fulfilled by the best regional distributor based on stock, distance, capacity and service commitments.
- Distributed inventory and intelligent routing
- Split fulfilment and partner acceptance
- Central customer communication and visibility
Product + Service Ecosystem
Combine product purchase with partner-delivered services.
Sell products directly while assigning installation, consultation, warranty or maintenance work to certified service partners.
- Service attachment during checkout
- Partner skill, territory and capacity matching
- Unified order, appointment and service tracking
Technology foundations
A flexible technology foundation for connected ecosystem commerce.
Use APIs, composable services and event-driven integrations to connect partner systems, storefronts, payments, inventory, fulfilment and customer data without forcing every participant onto the same operational stack.
API First
Expose commerce capabilities through secure APIs so storefronts, mobile apps, partners and enterprise systems can connect without tightly coupled customizations.
AI Foundations
Enable AI-assisted merchandising, product content, recommendations, campaign intelligence, service support and operational insights using connected commerce data.
Composable Solution
Adopt the complete B2B2C package or activate capabilities progressively while preserving a consistent data and operating foundation.
Seamless Integration
Connect payment gateways, logistics providers, ERP, finance, CRM, customer support, analytics and marketing systems through integration-ready services.
Headful & Headless Flexibility
Launch quickly with SKARTIO storefront experiences or use headless APIs to create differentiated web, mobile, kiosk and emerging-channel experiences.
Start Now
Create your B2B2C commerce account and begin shaping your storefront.
A guided setup captures the essentials first, then recommends the right launch path. Your team can continue with catalogue setup, storefront design, payments, shipping and integrations from one workspace.
Create your account
Enter your name, work email and mobile number, then verify your account securely.
Tell us about your business
Select your industry, current selling model, expected catalogue size and preferred market.
Choose your launch path
Start a new storefront, migrate an existing store or connect SKARTIO with your current systems.
Open your workspace
Receive a guided checklist for catalogue, experience, payments, fulfilment and launch readiness.
Ready to begin?
Create B2B2C Account Create your workspace now. No technical setup is required to start exploring.
Solution pricing
Choose a B2B2C package aligned to your partner network and operating complexity.
Package scope can be aligned to partner count, catalogue complexity, order volume, territories, integrations, settlement rules and fulfilment responsibilities.
Basic
For new and growing businesses launching a professional B2B2C storefront with essential commerce operations.
- Responsive storefront
- Catalog and inventory
- Cart, checkout and payments
- Order management
- Standard reports
Standard
For established retailers and brands requiring stronger merchandising, promotions, customer operations and integrations.
- Everything in Basic
- Advanced merchandising
- Campaigns and promotions
- Customer segmentation
- Integration support
Premium
For high-growth and complex businesses needing multiple channels, brands, regions, custom integrations and advanced intelligence.
- Everything in Standard
- Headless commerce options
- Advanced workflows
- Multi-region readiness
- Priority solution support
Commercial model
Subscription pricing and implementation services are proposed separately. Optional apps, managed cloud support, migration, customer-success services and digital marketing services can be added based on business needs.
Customer success
Turn fragmented channel execution into a measurable consumer-growth engine.
Use this section for verified outcomes such as faster partner onboarding, increased digital contribution, improved fulfilment SLA, better attribution and stronger consumer visibility.
“We created one consumer journey while giving our regional partners a clear role in selling, fulfilment and service.”
Sample testimonial placeholder. Replace with an approved customer name, company, quote and verified result before publishing.
RM
Regional Commerce LeaderConsumer Products Enterprise
Stronger partner participation
Give partners clear opportunities, responsibilities, incentives and performance visibility.
Better execution control
Coordinate routing, fulfilment, installation and service against shared customer commitments.
Unified consumer insight
Retain customer, order and experience visibility even when partners execute part of the journey.
Recommended extensions
Strengthen B2B2C Commerce with connected apps.
Add only the extensions relevant to the ecosystem operating model and partner responsibilities.
Partner Management
Manage onboarding, eligibility, agreements, territories and partner performance.
Explore appCommissions & Settlements
Automate incentives, revenue sharing, settlement statements and exceptions.
Explore appEcosystem Analytics
Measure consumer demand, partner contribution, regional performance and fulfilment quality.
Explore appExplore Commerce Cloud
Discover other independent Commerce Cloud solutions.
Each Commerce Cloud solution addresses a distinct business model. Explore the package that best matches how your organization sells, serves channels and manages commerce operations.
B2C Commerce
Consumer storefront, merchandising, promotions, checkout, orders and customer operations.
Explore solutionB2B Commerce
Account-based commerce with negotiated pricing, bulk ordering, buyer roles and approvals.
Explore solutionB2B2C Commerce
Connect brands, business partners and end consumers through coordinated commerce journeys.
Explore solutionMarketplace Solution
Operate multi-seller onboarding, catalog, commissions, orders and settlements.
Explore solutionBrand Commerce
Build premium, brand-controlled digital experiences and direct customer relationships.
Explore solutionDropshipping
Coordinate supplier catalogues, availability, routing and fulfilment without holding inventory.
Explore solutionMulti-Region Commerce
Operate localized commerce across countries, currencies, languages and regional fulfilment models.
Explore solutionMulti-Catalog Commerce
Manage differentiated catalogues, assortments, pricing and availability for markets or channels.
Explore solutionB2D Commerce
Digitize business-to-dealer sales, dealer pricing, ordering, credit and engagement workflows.
Explore solutionD2C Commerce
Enable manufacturers and brands to sell directly to consumers with owned experiences and data.
Explore solutionFAQs
Frequently asked questions about B2B2C Commerce.
Clear answers about solution fit, partner roles, customer ownership, commissions, fulfilment and the difference from a marketplace.
It is suited to brands, manufacturers, franchise networks and principal enterprises that sell to consumers but depend on dealers, distributors, franchisees, branches or service partners to complete part of the journey.
In B2B2C, the principal enterprise usually controls the consumer proposition, experience and commercial rules while partners execute assigned roles. In a marketplace, independent sellers typically control their own offers, inventory, pricing and fulfilment within platform policies.
Yes. Partners can be configured by geography, product eligibility, inventory ownership, service capability, fulfilment responsibility, commission model and service-level commitment.
The model can be configured, but B2B2C commonly keeps the principal brand at the centre of the customer relationship while sharing the operational context required by the participating partner.
Yes. Commission, referral, fulfilment-fee and revenue-sharing rules can be linked to orders, services, partners, territories and transaction events, with settlement visibility and exception handling.
CLIENT TESTIMONIALS
Loved by Brands, Merchants & Growth Leaders
See how businesses of all sizes scale faster and deliver exceptional commerce experiences with SKARTIO.
"Working with SKARTIO was an excellent experience. Their team was professional, responsive, and guided us through every step of our website development. They patiently answered all our questions, and the final result exceeded our expectations. Highly recommended!"
"SKARTIO delivered a high-quality website within a very short timeframe. The team was supportive, efficient, and always available to help. We are extremely satisfied with the outcome and the overall experience."
"Creating our website with SKARTIO was smooth and effortless. Their platform is intuitive, and the support team was incredibly helpful throughout the entire process. We couldn't be happier with the results."
Ready to activate your partner network?
Design a B2B2C commerce model that protects the brand and empowers partners.
Discuss partner roles, customer ownership, catalogue strategy, order routing, commissions, fulfilment and integration needs with our solution team.