Commerce built for every business model.
Launch digital commerce, manage end-to-end operations and expand across storefronts, channels, markets and customer segments from one unified AI commerce platform.
Multi-Channel Commerce
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Commerce Expansion Solution
Sell Everywhere. Operate from One Commerce Foundation.
Connect one or many storefronts, mobile apps, physical stores, external marketplaces, social channels, partner channels, assisted sales and fulfilment networks without creating a separate commerce system for every channel.
One or multiple
storefrontsMarketplace and POS
channelsDistributed fulfilment
Multi-Channel Control Center
Connected Commerce
Shared Commerce FoundationProducts ·
Customers · Inventory · OrdersShared where efficiency matters.
Configurable where each channel needs independence.
Solution at a Glance
Configure the channel model that fits how your business sells and fulfils.
Multi-Channel Commerce is broader than a website and mobile app. It connects customer-facing channels, assisted-selling channels and fulfilment routes through one governed commerce foundation.
One or Many Storefronts
Run one storefront with many service options or multiple storefronts for brands, regions, customer groups and business models.
- Web and mobile storefronts
- Brand and regional stores
- Retail and wholesale stores
- Campaign and franchise storefronts
Multiple Selling Channels
Reach customers through owned commerce, marketplaces, social channels, POS, partners and assisted-sales teams.
- Owned ecommerce
- External marketplaces
- POS and physical stores
- Social and assisted sales
Flexible Fulfilment Channels
Route each order to the most suitable warehouse, store, dealer, distributor, supplier or dropshipping partner.
- Ship from warehouse or store
- Pickup and local delivery
- Dealer or partner fulfilment
- Supplier direct fulfilment
Connected Operations
Share product, customer, inventory, order and analytics services while applying channel-specific rules where required.
- Unified order visibility
- Shared customer profiles
- Channel pricing and promotions
- Central analytics and control
Business Benefits
Expand customer reach without multiplying systems and operational effort.
Launch channels faster, use inventory more effectively and give customers more ways to discover, buy, receive and return products.
Reach More Customers
Sell through owned storefronts, marketplaces, stores, social channels and partner networks.
Reduce Duplicate Systems
Use common commerce services instead of maintaining a disconnected platform for every channel.
Use Inventory Better
Expose suitable stock and route orders across warehouses, stores, dealers and suppliers.
Improve Customer Choice
Support online buying, store pickup, assisted ordering, local delivery and cross-channel returns.
Launch Channels Faster
Reuse products, rules, integrations and workflows when adding a new storefront or sales channel.
See Channel Performance
Compare sales, margin, conversion, inventory and fulfilment results across every channel.
Capabilities
Share the commerce foundation. Configure the experience by channel.
SKARTIO keeps common commerce data connected while giving each channel the catalogue, pricing, experience, payment and fulfilment rules it needs.
Merchandising
Products by Channel
Manage one product foundation and publish the right assortment to each storefront, marketplace, store or partner channel.
- Shared product master
- Channel-specific catalogues
- Listing formats and attributes
- Bundles, packs and eligibility
Experience
Connected Customer Journeys
Deliver channel-appropriate experiences while maintaining consistent identity, products and service information.
- Web, mobile and storefront UX
- POS and store journeys
- Social and conversational entry points
- Cross-channel order history
Sales
Channel-Specific Selling
Support self-service, assisted sales, marketplace orders and in-store transactions from one commerce environment.
- Cart and checkout by channel
- Sales-assisted carts and quotes
- Marketplace order ingestion
- POS and call-centre orders
Marketing
Campaigns Across Channels
Coordinate promotions while allowing channel-specific offers, content and acquisition strategies.
- Channel promotions
- Social and creator campaigns
- Store and marketplace offers
- Lifecycle and retargeting journeys
Finance
Payments and Reconciliation
Manage payment, settlement, fees, refunds and revenue reporting across owned and external channels.
- Channel payment methods
- Marketplace fees and settlements
- Refund and return reconciliation
- Channel margin visibility
Operations
Order and Fulfilment Orchestration
Capture orders centrally and route them according to inventory, distance, cost, SLA, territory and channel rules.
- Order splitting and routing
- Ship from store or warehouse
- Pickup and local delivery
- Dealer, supplier and dropship fulfilment
Insights & Analytics
Unified Channel Intelligence
Understand how every channel contributes to revenue, customer growth, margin and fulfilment performance.
- Channel sales and conversion
- Inventory and fulfilment performance
- Customer journey analysis
- Channel profitability
AI & Automation
Smarter Channel Decisions
Use automation and AI signals to improve routing, assortment, recommendations and exception handling.
- Channel assortment suggestions
- Best fulfilment source
- Inventory risk alerts
- Automated exception workflows
Supported Core Models
Apply Multi-Channel Commerce to the model your business already operates.
The channel design changes by business model. Each model can share central commerce services while activating the channels most relevant to its customers and operations.
B2C Commerce
Connect ecommerce, mobile, POS, marketplaces, social selling and store fulfilment.
B2B Commerce
Combine buyer portals, field sales, account managers, EDI/procurement and assisted ordering.
Brand & D2C
Connect owned storefronts, social acquisition, retail stores, pop-ups and external marketplaces.
Hybrid Commerce
Operate retail, wholesale, POS, ecommerce and sales-assisted channels from one foundation.
B2B2C & B2D2C
Coordinate brand, dealer, partner, consumer and local fulfilment channels.
Marketplace
Connect owned marketplace experiences with external seller, social and fulfilment channels.
Dropshipping
Sell through one or many channels while routing fulfilment to approved suppliers.
Business Scenarios
Configure channels around the opportunity—not around platform limitations.
Each scenario shows the business context, the challenge or opportunity, the SKARTIO response and the expected outcome.
01
Retail + Digital
Ecommerce and Physical Stores
Connect the online store, SKARTIO POS and physical locations into one customer and order experience.
Problem / Opportunity
Store and ecommerce stock, promotions, customers and returns are managed separately.
SKARTIO Response
Connect POS, storefront, customer profiles, inventory and orders. Enable pickup, ship-from-store and cross-channel returns.
Expected Outcome
Consistent service, better use of store inventory and more convenient customer journeys.
02
Distributed Operations
One Storefront, Multiple Fulfilment Channels
Serve customers through one buying experience while fulfilling from multiple operational sources.
Problem / Opportunity
Orders must be fulfilled from different warehouses, stores, dealers, distributors or suppliers.
SKARTIO Response
Route orders using stock, distance, cost, territory, capacity and delivery-SLA rules.
Expected Outcome
Faster delivery, fewer lost sales and improved inventory utilization.
03
Portfolio Growth
Multiple Storefronts, One Commerce Foundation
Launch brand, region, retail, wholesale, franchise or campaign storefronts without duplicating the platform.
Problem / Opportunity
Each brand or business unit needs a distinct experience, but separate platforms create cost and duplication.
SKARTIO Response
Reuse common products, customers, inventory, orders and integrations while configuring each storefront independently.
Expected Outcome
Faster storefront launches with lower technology and operating complexity.
04
Market Reach
Owned Commerce Plus External Marketplaces
Sell through the company storefront and multiple marketplace channels with central operational visibility.
Problem / Opportunity
Listings, stock, pricing and orders are manually managed across marketplaces.
SKARTIO Response
Synchronize listings and stock, ingest orders, update shipment status and reconcile marketplace performance.
Expected Outcome
Wider reach with better stock control and less manual channel administration.
05
Assisted Commerce
Self-Service Plus Sales-Assisted Channels
Let customers buy independently while retaining sales support for complex or high-value purchases.
Problem / Opportunity
Digital self-service and sales-representative workflows operate in separate systems.
SKARTIO Response
Connect customer portals, sales-assisted carts, field sales, call-centre orders and quotations.
Expected Outcome
Higher digital adoption without weakening account relationships or assisted selling.
06
Partner Ecosystem
Dealer, Franchise and Partner Channels
Extend commerce through authorized partners while keeping central brand, product and performance control.
Problem / Opportunity
The principal company lacks visibility into local demand, stock, orders and service performance.
SKARTIO Response
Provide partner storefronts, lead routing, territory rules, assisted orders and partner fulfilment options.
Expected Outcome
Stronger channel governance, better partner performance and improved local service.
How It Works
Connect channels in a controlled sequence.
Start with the existing commerce model, activate the required channels and configure what should be shared or different.
Select Channels
Choose storefront, marketplace, POS, social, assisted-sales and fulfilment channels.
Map Shared Services
Connect products, customers, inventory, orders, finance and analytics.
Configure Channel Rules
Define catalogue, pricing, promotion, payment, fulfilment and return rules.
Connect Systems
Integrate marketplaces, POS, ERP, WMS, logistics, CRM and payment services.
Launch & Optimize
Activate channels in phases and improve using channel and customer performance data.
Key Features
Simple features teams can understand and use.
A concise view of what Multi-Channel Commerce provides in everyday business terms.
Multiple Storefronts
Create separate stores for brands, regions, retail, wholesale or campaigns.
Marketplace Connections
Synchronize listings, stock, orders, shipments and returns.
POS Integration
Connect physical stores with online products, customers and orders.
Flexible Fulfilment
Ship from warehouses, stores, dealers, partners or suppliers.
Assisted Sales
Support field sales, account managers, dealers and call-centre ordering.
Channel Analytics
Compare revenue, margin, conversion, stock and service performance.
Technology Foundation
Designed to synchronize channels without tightly coupling them.
SKARTIO uses shared commerce services, configurable channel policies and integration adapters to connect customer, order and fulfilment journeys.
Customer & Sales ChannelsSKARTIO Commerce ServicesInventory & Fulfilment Network
API-First Channel Integration
- Storefront, marketplace and POS APIs
- Product, inventory and order endpoints
- ERP, WMS, CRM and logistics connectors
Event-Driven Synchronization
- Inventory and order events
- Shipment and return status updates
- Channel exception notifications
Order Orchestration Services
- Rule-based sourcing and routing
- Order splitting and fallback
- Pickup, ship-from-store and dropship flows
Composable Solution Fabric
- Independent storefront and channel services
- Reusable commerce capabilities
- Phased channel modernization
Unified Customer & Order Context
- Shared customer identity
- Cross-channel order history
- Service and loyalty context
AI-Assisted Operations
- Fulfilment-source recommendations
- Channel demand and inventory signals
- Exception and performance alerts
Start Now
Activate the channels that matter most to your next growth stage.
Begin with one priority channel or connect an existing channel network through a guided Commerce Cloud workspace.
Set up the SKARTIO Commerce Cloud workspace.
Choose B2C, B2B, Brand, Hybrid, Marketplace or another model.
Select storefront, marketplace, POS, social, assisted and fulfilment channels.
Define shared data, channel rules, integrations and launch sequence.
Guided Channel Expansion
Start with one channel. Expand without rebuilding.
Connect products, inventory, customers, orders and fulfilment through one configurable commerce foundation.
Create Your AccountSolution Pricing
Choose a package based on channel scale and operational complexity.
Pricing can consider the number of storefronts, marketplaces, POS locations, fulfilment nodes, integrations, order volume and support requirements.
Starter
Focused Channel Launch
For businesses adding one priority digital, store or fulfilment channel.
- Core channel configuration
- Shared product and order services
- Standard integration support
- Basic channel analytics
Growth
Connected Multi-Channel
For businesses operating multiple storefront, marketplace, POS or fulfilment channels.
- Advanced channel rules
- Distributed inventory and routing
- Channel integrations
- Unified customer and analytics
Enterprise
Complex Channel Network
For multi-brand, multi-country, high-volume or deeply integrated channel operations.
- Complex orchestration
- Enterprise integrations
- Custom governance and security
- Advanced support and success services
Customer Success
Move from disconnected channels to coordinated commerce operations.
SKARTIO Customer Success can support channel assessment, integration planning, data alignment, fulfilment design, team enablement and phased rollout.
Typical Transformation Journey
“Each channel keeps the experience it needs, while commerce teams gain one operational view.”
Start with channel and system discovery, align shared product and customer data, configure channel rules, launch priority journeys and improve performance through unified analytics.
Add customer and sales channels without rebuilding the core platform.
Use inventory across warehouses, stores, dealers and suppliers.
Reduce repeated listing, order and status-management activities.
Understand sales, margin, conversion and service by channel.
FAQs
Frequently asked questions about Multi-Channel Commerce.
Clear answers for business, commerce, operations and technology teams evaluating channel expansion.
No. A channel can be a storefront, mobile app, POS, external marketplace, social channel, partner channel, assisted-sales channel or fulfilment route.
Yes. Orders from one storefront can be routed to warehouses, stores, dealers, distributors, suppliers or dropshipping partners using configured rules.
Yes. Brand, region, retail, wholesale, franchise and campaign storefronts can share common commerce services while keeping their own experience and commercial rules.
Yes. Supported integration patterns can synchronize listings, inventory, orders, shipment status, cancellations and returns with external marketplaces.
Multi-channel means selling through several channels. Omnichannel connects those channels so customers can move between them through journeys such as buy online, pick up in store or return through another location.
Pricing can consider storefronts, marketplaces, POS locations, fulfilment nodes, integrations, order volume, orchestration complexity and the selected support package.