OVERVIEW
Love Our Tradition : In 2015, Onamtraditions opened a shop in Thrissur and started selling traditional and attractive hand-looms at an affordable price.It’s a one-stop shop for all Kerala traditional products and it aims to provide a hassle-free, enjoyable shopping experience to shoppers across the country with the widest range of hand-looms, handicrafts, arts, organics, and spices from Kerala. “The brand is making a conscious effort to bring the power of Kerala’s authentic products to shoppers with an array of the latest and trendiest products available.”
"Being the first exclusive marketplace for Malayalees (Keralites), a unique initiative, we at onamtradition.com showcase and make available the products that embody the culture and heritage of Kerala," said Aswathy, Director of Sales and Marketing.
The company originally operated from a single store in Thrissur, but now it has multiple locations in Bangalore. As time passed, however in 2016 the company took its business to online. In 2018 and 2019, they partnered with Flipkart and Amazon on retail areas and added art and craft divisions too.
CHALLENGES
Did not meet the company’s expectations : Onam Tradition first entered the world of digital marketing through Flipkart and then partnered with Amazon too. “Unfortunately, both platforms did not meet the company’s expectations in performance, affordability, reliability, and scalability, and we knew Flipkart wasn’t going to be a platform to help us grow as a business. As a business, we grew and became more complex and sophisticated day by day, but we don’t have any supported platforms”.
“We needed a marketplace platform that we could trust and that had the capability to deliver a unique customer experience. So push ourselves to migrate to a different platform that had more out-of-the-box capabilities. As a result, we're looking for a platform that can match us with more innovative technology.” said Aswathy. They realized the company required another platform with a wide range of capabilities and capacities to meet the company’s expectations.
“We needed a marketplace platform that we could trust and that had the capability to deliver a unique customer experience. So push ourselves to migrate to a different platform that had more out-of-the-box capabilities. As a result, we're looking for a platform that can match us with more innovative technology.” ASWATHY, DIRECTOR OF SALES AND MARKETING, ONAM TRADITIONS.
SOLUTION
Begin the SKARTIO journey : The team focused their search on finding a platform that would be flexible, cost-effective, and easy enough for non-technical users. Then they selected SKARTIO. “The build begin in 2020 November & just in 3 months later in 2021 January site was live on SKARTIO. They did a fantastic job, the look & feel of our site are wordless. Literally when the website was completed 2 to 3 days in SKARTIO,we had 1000’s of new followers on Instagram and Facebook.” said Aswathy
Business Outcomes
A rapidly expanding business :"The team from SKARTIO is willing to answer any questions , provide great guidance & support. I really like the support team we get from SKARTIO." They always give values and use customer advocacy to advance the platform by identifying what would benefit the customer and then actively putting a plan in place to make it happen."
Integrated Ecommerce
Planning for the future : Using the available tools, such as contact us, email, and subscriptions, to truly build a customer loyalty and retention effort helps us do better.
“Our website is critical to the success of our business growth". "The future continues to look bright for Onam tradition. Through the partnership we are launching a marketplace that sells all traditional products to worldwide. The intention is to spread our kerala tradition to the world. So we choose SKARTIO marketplace which have to create a space in the business".
